In many of Bengaluru’s old repair shops, you can still see customers placing their HMT watches on the counter, hoping they can be brought back to life.
Some days, it’s a grandfather’s Janata model; on others, a Chetan that has stood the test of three decades.
Inside these watches lies more than machinery—there are stories waiting to be told.
But buying habits have evolved. Indians who previously walked into showrooms now shop on screens, expecting fast delivery and effortless checkout. For several legacy brands, this change has opened up a gap between their long-standing heritage and how the market operates today.
Yet for legacy brands, the move to digital is far from simple. Technology can be daunting, websites cost a lot to build, cataloging is often a mess, and creating an online storefront typically takes a full team.
SmartBiz by Amazon addresses a very specific Indian reality: millions of businesses, ranging from small local shops to legacy manufacturers, want to enter ecommerce but lack the technical capabilities or budget to do so.
Smartbiz describes it as “an all-in-one ecommerce builder that lets businesses launch their website within minutes—no coding needed.”
The platform lets users create a website within minutes—no coding required. Under the introductory offer*, setup is free, and changes can be made instantly without depending on technical assistance.
SmartBiz by Amazon created this model to address a common challenge: traditional brands spend weeks building websites only to encounter new hurdles and expenses whenever they want to make changes.
The Amazon-owned platform is built around giving business owners greater control. Brands can create pages, select templates, and tailor their storefronts to match their unique identity.
The website builder may be the most noticeable part of SmartBiz by Amazon, but the true engine lies beneath it.
Integrating cataloging, payments, inventory, order management, returns, analytics, and logistics, the platform offers a comprehensive solution. It allows users to upload catalogs, include product variants, organize collections, and structure listings for SEO optimization.
Brands already present on Amazon have the convenience of importing their catalog with a single click.
On the logistics front, SmartBiz by Amazon connects to Shiprocket and Ship with Amazon. Brands activating Buy with Amazon on selected products benefit from faster checkout through Amazon’s address import, with fulfilment facilitated by Amazon’s FBA network. This allows businesses to manage deliveries, track orders, and synchronize stock with Amazon-grade fulfilment where applicable.
Brands can leverage the dashboard to identify best-selling products and adjust production or procurement accordingly. This visibility allows for more efficient demand management and quicker response to market trends.
The platform features pre-integrated Razorpay payments and plans to add Amazon Pay, giving sellers built-in support for transaction acceptance, reconciliation, and tracking without separate gateways. This approach provides a consistent checkout experience for buyers while simplifying sellers’ backend workflows.
In addition to its core offerings, SmartBiz by Amazon provides growth features like Meta and Google pixel integration, Google Analytics, WhatsApp engagement tools, and custom domain mapping.
Amazon’s experience in e-commerce shows that these elements must be available from the start, as they are vital for businesses seeking scalable growth.
