Entering the men’s personal care category, Honasa Consumer Limited has acquired a majority stake in BTM Ventures Pvt Ltd, the parent company of Reginald Men, founded in August 2022 by Trisha Reddy Talasani.
Reginald Men, a premium men’s grooming brand, provides a curated selection of personal care products, with special emphasis on sunscreens and serums—both priority categories for Honasa.
Honasa is set to acquire a 95% stake through a secondary purchase at an enterprise value of ₹195 crore, pending standard closing adjustments.
The remaining 5 percent stake will be purchased after 12 months, based on pre-agreed valuation terms and applicable closing adjustments.
For the twelve months spanning November 2024 to October 2025, Reginald Men recorded topline revenue above ₹70 crore, with EBITDA nearing 25%.
The brand attributes its traction to a clear understanding of modern male consumers, paired with clean, minimal packaging and a multi-functional product narrative. Its Helios Moisturizing Sunscreen has emerged as India’s most searched sunscreen for men on Google, reflecting growing consumer interest.
The deal strengthens Honasa’s position in South India, which accounts for a large share of Reginald Men’s revenue.
Varun Alagh, Co-founder and CEO of Honasa Consumer Limited, said, “We’re incredibly inspired by the progress Reginald Men has made in a short time. Their keen understanding of the modern male consumer, paired with their ability to swiftly convert ideas into execution, fits seamlessly with Honasa’s long-term vision. As the men’s personal care space continues to evolve, their nuanced insight into male consumer preferences makes them a strong strategic fit for us.”
Trisha Reddy Talasani, Founder, BTM Ventures Pvt Ltd, said, “Collaborating with Honasa Consumer and its visionary founders, Ghazal and Varun, is a defining moment for us. Our aligned values around innovation and excellence strengthen this partnership, and I’m eager to collectively take the brand to new heights.”
The company recorded revenue of ₹538 crore in the quarter ended September 2025, a 16.5% rise from ₹462 crore a year earlier. Profit after tax stood at ₹39 crore in Q2 FY26, compared with a loss of ₹18.56 crore in Q2 FY25.
